FLORACARD FOR YOUR INDUSTRY

Your community.
Your brand.
Your FloraCard.

Whether fans, guests, customers or members: FloraCard connects your community with your brand. A dedicated card and digital member area bring together benefits, offers and communication. We tailor the functions to your organisation — in a new app or integrated into your existing app. A payment function can be added depending on the agreed product model.

Concept visualisation of a FloraCard on a concrete plinth
Concept visualisation. Card and payment functions depend on the agreed model and required approvals.

DESIGNED FOR YOUR ORGANISATION

Choose your industry.

Existing club, association or customer memberships remain unchanged. Additional paid FloraCard services are optional and are offered only by individual agreement.

STRONGER TOGETHER. DELIVERED FOR YOU.

Your brand deserves more than attention.

FloraCard is a white-label platform that connects your customers, guests, fans or members with your organisation over time. Personal profiles, your own benefits and an optional payment card can create additional touchpoints and commercial opportunities. MGD manages ongoing operations and, on request, supports marketing and the development of your partner network.

When your community pays, your business may participate

When members use an appropriate payment card in everyday life, an agreed revenue-share model may enable participation in qualifying payment revenue — including outside your business.

Whether fans between fixtures, guests between visits or customers in daily life: transaction volume is not business revenue. Any participation applies solely to contractually defined payment revenue and requires an available, approved card model.

Every member receives a personal profile

A personal digital area brings together benefits and offers as well as — depending on the integration — status, points and card functions. This can create a direct, registered relationship with your brand.

Members can find relevant services more easily. With the required consents, relevant information and personal occasions can be used for communications.

Understand your community better

Lawfully available registrations, interests, usage and redemptions can help align services with actual demand and evaluate campaigns.

Availability, purpose limitation and consents are determined by the agreed model. Unrestricted access to personal payment data is neither assumed nor required.

Suitable card models from age 16

For suitable audiences — such as sports clubs, associations and creator communities — card models from age 16 may be offered where the country and card product permit this.

Availability, functions and required consents are assessed individually. Separate age limits for individual offers continue to apply. This is explicitly not an offering to underage casino guests.

Digital, wood or metal: your brand decides

A fully digital solution can work without a physical card. Depending on the product, physical cards, materials such as wood or metal and wallet integration may also be available.

Materials, specifications and manufacturing have different costs. Wallet compatibility and card functions depend on the selected setup; no card format is inherently more sustainable in every case.

MGD manages ongoing operations

FloraCard is designed as a managed service. MGD coordinates the agreed platform operations, updates and technical support, so you can focus on your community.

The scope of services and responsibilities are defined in the agreement. The responsibilities of the card and payment provider remain with that provider.

Marketing support when you need it

MGD can support positioning, campaigns, member acquisition and the ongoing activation of your programme.

Marketing is an additional service subject to agreement; activation and commercial outcomes are not guaranteed.

We support the development of your partner network

On request, MGD can approach and onboard suitable partners. Additional offers can increase the value of membership.

Partner acquisition is an additional service subject to agreement. Existing partners for your programme and guaranteed commissions are not promised.

Commercial outcomes are potential outcomes, not promises. They depend on the services offered, member activation, technical implementation, required approvals and individually agreed terms.

01 / SPORTS CLUBS & TEAMS

Your fans can support your club between fixtures and throughout the season.

FloraCard keeps the connection with your club active between matchdays. An additional fan membership, personalised benefits and relevant offers complement existing club memberships — they do not replace them.

Fans may use an appropriate card between fixtures. A personal profile enables a direct relationship; lawfully available activation and redemption data can support offer planning. MGD operates the agreed platform as a managed service. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Football stadium with celebrating fans representing a club community

YOUR POTENTIAL

Four compelling benefits

More benefits 3

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • An additional membership delivers tangible value even without a stadium visit.
  • Exclusive content, special encounters and selected access strengthen their connection to the club.
  • Partner offers can create everyday value.
  • Services and benefits are easy to find in a personal digital area.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for our club

02 / CASINOS

Your customer relationship can create value beyond the casino.

FloraCard can complement your existing member club with a personal digital area and — subject to approval — a payment card model. Guests can access their benefits between visits as well.

Guests may use their card between casino visits. A personal profile creates a direct service channel; permitted redemptions can indicate demand. MGD coordinates the agreed platform operations; payment and gaming require separate approvals. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Communications, benefits, payment and disbursements must be aligned with player protection, data protection and the applicable regulatory setup. Payment, gaming integrations and disbursement functions depend on the country, approvals and agreement. Currently available in Germany, Austria and France; the specific functional scope must be assessed in each case. Card models from age 16 are not an offering to underage casino guests.

Adult guests in an elegant casino lounge

YOUR POTENTIAL

Four compelling benefits

More benefits 4

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • Membership benefits remain available between visits.
  • Status, points and available services can be clearly viewed, depending on the integration.
  • Personalised offers can make hospitality and entertainment more appealing.
  • An approved payment model enables card use outside the casino.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for our casino

03 / HOSPITALITY & HOTELS

A great visit can become a lasting guest relationship.

FloraCard complements the stay with personal benefits and digital services. Relevant offers can encourage guests to return, book directly or discover additional services at your venue.

A potential card relationship continues after the stay. A guest profile brings available services together; lawfully available interests and redemptions can make demand more visible. MGD operates the agreed platform. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Guests being welcomed in a stylish hotel and hospitality setting

YOUR POTENTIAL

Four compelling benefits

More benefits 4

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • Recognition and benefits as a returning guest.
  • Relevant offers rather than indiscriminate advertising.
  • Straightforward access to direct bookings and reservations.
  • Special experiences and cross-location services, where agreed.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for our business

04 / ASSOCIATIONS & ORGANISATIONS

A membership whose value members experience in everyday life.

FloraCard makes your organisation’s services accessible in one place. Your existing membership model remains in place; complementary benefits and voluntary additional offers can strengthen its perceived value.

Members may use an approved card in their professional and personal everyday lives. Their personal area makes services visible, while permitted data can show which offers are in demand. MGD supports your administrative office through the agreed managed service. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Members of an organisation exchanging ideas at a professional event

YOUR POTENTIAL

Four compelling benefits

More benefits 4

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • Services and professional benefits in one central place.
  • Less searching and fewer follow-up questions.
  • Easy access to events and professional development.
  • An existing membership gains additional practical benefits.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for our organisation

05 / CREATORS, INFLUENCERS & COMMUNITIES

Your reach can build a dedicated, paid member relationship.

FloraCard complements social media with your own personal member area. An additional paid membership can combine clearly defined content, access and offers.

An appropriate payment card may also be used between your posts. Personal profiles create a direct relationship; permitted activation and redemption data can reveal interests. MGD manages the agreed platform operations. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Creator meeting community members at a small live experience

YOUR POTENTIAL

Four compelling benefits

More benefits 4

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • Clearly defined services for their membership fee.
  • Exclusive content and special access.
  • More opportunities to interact and participate.
  • A dedicated community area with transparent benefits.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for my community

06 / BRANDS & BUSINESSES

Your existing customer base can generate more repeat business.

FloraCard can extend your customer relationship with a branded area, member services and relevant offers. Additional touchpoints complement your existing business.

Customers may carry your brand into everyday payments with an approved card. The personal profile creates touchpoints, while permitted data can support offer selection. MGD supports your team through the agreed managed service. Where an appropriate payment model is available and agreed, your organisation may contractually participate in qualifying payment revenue arising from card transaction volume — not in the entire transaction volume. Marketing and partner acquisition are additional services subject to agreement; digital and alternative card formats depend on the product.

Customer and employee speaking in a premium retail setting

YOUR POTENTIAL

Four compelling benefits

More benefits 5

FOR THE PEOPLE BEHIND IT

What your members, customers or guests gain

  • Tangible benefits from a brand they already use.
  • Relevant offers and easily accessible services.
  • Recognition as a valued customer.
  • Additional value through selected partners.

Which of these benefits are particularly relevant to your organisation?

Select your interests above. We will include your choices in the enquiry, and you can edit your message before sending it.

Enquire about FloraCard for our business

PERSONAL CONSULTATION

Which FloraCard model is right for you?

Together, we assess your audience, the right benefits and integration with your existing systems. We then develop a concept for your organisation.

Arrange a consultation

Functions, integrations, memberships, cards and payment depend on the agreed model and on technical, regulatory and contractual requirements.